Why Indian Courts Are Tightening Rules on Misleading Ayurvedic Ads

Introduction

In recent months, multiple court rulings — including cases involving Patanjali — show a clear trend:
Indian courts are no longer allowing companies to make exaggerated or misleading claims about Ayurvedic and health products.

These rulings highlight that health-related advertising must be truthful, scientific, and respectful of competitors.

The Reason for Stricter Oversight

Health products influence consumer decisions directly.
When ads promise instant cures, disease reversal, or claim that rival products are harmful, they can:

• mislead people who are already sick,
• encourage them to stop medical treatment,
• create false expectations and anxiety.

Courts say that public health cannot be sacrificed for marketing.

Common Problems With Misleading Ayurvedic Ads

Courts and the Consumer Protection Act list frequent issues seen in such ads:

Ayurveda is respected in India, but companies must not misuse it to sell products by giving unrealistic hopes.

What the Law Says

Three major rules govern such advertisements:

1. Consumer Protection Act (Misleading Ads Section)
2. • Ads cannot create false claims or exploit emotions.
2. Drugs and Magic Remedies Act
3. • Bans claims of curing listed diseases (asthma, diabetes, sexual issues, etc.).
3. ASCI Advertising Guidelines
4. • Companies must show scientific evidence for claims.

Courts now ask companies to show proof, not just slogans.

Recent Court Direction: “Promote Your Product, Don’t Attack Others”

Courts have repeatedly told companies:

“Advertise your product. Do not insult other brands.”

The goal is fair competition, not market fights.

Why This Change Matters

India has a huge market for Ayurveda and herbal products.
Millions trust these brands blindly because:

• ads use emotional messaging,
• celebrities endorse them,
• products are shown as “natural cures.”

But trust must not be used to mislead.

The courts are protecting:

• consumer rights
• public health
• fair advertising

Impact on Companies

Companies must now:

• avoid claiming they can cure diseases,
• avoid comparing others as “chemical or harmful,”
• keep records and scientific data to support benefits mentioned.

Those who do not follow rules may face:

• ad removal,
• fines,
• legal penalties.

Conclusion

India’s courts are sending a strong message:

👉 Ayurveda is respected,
🚫 but false claims are not.

Companies can market their products proudly —
but they must not mislead people who trust them.

The shift ensures consumer protection and prevents people from being influenced by flashy ads instead of accurate medical advice.